Penny Chow, Managing Director of MBCS, IPG Mediabrands Hong Kong SAR has been named to Campaign’s Women to Watch Greater China 2024. Chow has been instrumental in driving MBCS’ rapid cross-border expansion, securing essential clients and establishing a content hub in the Greater China region.
Penny Chow’s two-decade-long career in advertising and marcomms is marked by numerous remarkable achievements. In 2017, Chow embarked on establishing a new agency, MBCS (Mediabrands Content Studio) Hong Kong within IPG Mediabrands. Within a year, she had not only built a team from the ground-up, but also secured major clients such as Nike, Coca-Cola, and BMW. Along the way, she also dominated local awards, clinching titles such “The Best Newcomer” and “Integrated Agency of the Year” in Hong Kong.
In 2021, she spearheaded the agency’s expansion to the Taiwan market – a strategic move that formed a cross-border hub with the Hong Kong office. The milestone was followed by the successful launch of Coca-Cola’s Bonaqua in both markets. For this, Chow and her team took home the Agency of the Year award at the Kam Fan Awards, and was shortlisted for Taiwan’s best Creative Agency of the Year in Campaign in 2023. She now focuses on actively driving the expansion of MBCS in the Greater China region, and securing new clients outside of Hong Kong SAR and Taiwan markets.
Beyond her professional accomplishments, Chow is also recognized for her optimistic outlook, inclusive approach, and inspirational leadership. Guided by her direction, MBCS has transitioned to data-led storytelling, prioritizing conversion-driven results and delivering a compelling return on investment to clients.
