Ava Lee Named to Women to Watch Asia Pacific 2024

Ava Lee, Business Director of Mediabrands Content Studio Hong Kong has been named to Campaign’s Women to Watch Asia Pacific 2024.

Ava Lee has built a robust career in advertising over the past 13 years, driven by the belief that success stems from determination and a relentless will to achieve. As the Business Director at Mediabrands Content Studio Hong Kong, she implemented technological and automation improvements, shifting the agency’s focus towards advisory services. This change not only helped secure new clients but also positioned the agency as a key player in creative business solutions. Lee is also known for her innovative approach to media planning. Understanding the need to stay ahead of trends, she introduced customised training programmes for media planners, focusing on transitioning teams from traditional roles to a more consultative, strategy-driven approach.

Lee has been a committed advocate for creating a transparent, inclusive, and supportive agency culture. She introduced initiatives such as monthly breakfast meetings, providing a relaxed environment for employees at all levels to collaborate, share ideas, and build stronger relationships. Additionally, team-building activities like a “Society Barista” were introduced, where employees took turns playing barista, inviting colleagues for casual, honest conversations. This initiative helped build genuine connections and fostered straightforward communication. Her dedication to nurturing future talent is also evident in the “Changing the Society Internship Program”, which provides young professionals with mentorship and hands-on experience.

Under Lee’s leadership, Mediabrands Content Studio Hong Kong has grown into a creative agency that excels not only in business but also in fostering a culture of collaboration, innovation, and social responsibility. Her ability to lead with empathy, commitment to inclusivity, and strategic vision make her a standout and certainly, a woman to watch.