INITIATIVE CHINA BOOSTS CRAFTS LEADERSHIP TO DRIVE CULTURAL VELOCITY

Initiative, the culturally-driven media & marketing solutions agency within IPG Mediabrands, has announced the appointment of Gary Luo to the newly created position of Head of Communications Design Initiative China, based in Guangzhou. He will collaborate with Abby Wong, Chief Strategy Officer of Initiative Greater China, to boost the strategic offerings with Cultural Velocity at

Initiative Bags Three Festival of Media APAC Awards

Initative China team have bagged three awards for its best work created for LEGO, MSD Gardasil and WFSM Beer at Festival of Media APAC Awards 2022. Big congratulations to Initiative team! GOLD – Best Use of Traditional Media (OOH) LEGO ‘Building a New Year of Possibilities’ SILVER- Best Distribution and Amplification of Content MSD Gardasil

THE GREAT WALL OF OPPORTUNITY – Decoding 6 Marketing Insights from China’s Census

China’s completion of its most recent 7th National Population Census has offered new insights into the daily lives of the average Chinese citizen, revealing unique and interesting data points across its entire demographic. Historically, the data collected by the census has served as one of the cornerstones for future government policies, guiding their long-term economic