After several competitive pitches, TCL – a leading smart products and technology company in China, has appointed Initiative under IPG Mediabrands as one of its integrated media communications agencies, to provide integrated media planning and buying solutions, covering digital media, search, programmatic and eCommerce.
During the pitch, Initiative demonstrated its in-depth analytics capabilities and insights into TCL’s consumer needs, and finally stood out with the strategic communications solution based on its unique proposition, as well as the competitive price.
Karen Ho, CEO of Initiative China said: “It is a great honor to be recognized by TCL as its integrated media agency partner. At Initiative, we believe that Cultural Velocity is the key to helping brands move through culture to drive incremental relevance and business growth. We look forward to working with TCL to build deeper connections with its consumers in the post-Covid era through our culture-driven strategies and solutions, and helping TCL unlock more growth opportunities.”
Alon Lian, Head of Advertising & Media Business from TCL commented: “With the launch of the twin strategy, TCL’s industrial deployment has entered a new stage, and we have also made active explorations in brand building. We hope that through this process, TCL can bring our sense of humanistic technology to more consumers and industry partners. To that aim, we will need to collaborate with all kinds of excellent partners. When we looked for media partners, Initiative under IPG Mediabrands impressed us with their unique business philosophy, outstanding communications strategy and consumer insights. We believe that by joining hands with Initiative, through our mutual commitment, we will build a deeper brand resonance with consumers and industry partners, demonstrating a more vigorous brand force to the market. A great future awaits.”
TCL was founded in 1981. Since its establishment, TCL’s business scope has continued to expand, covering smart terminals, semiconductor displays, semiconductor photovoltaics & materials, industrial finance and investment platforms.
