Initiative Wins 2023 MMA Smarties China Awards

Recently the 2023 MMA SMARTIES China Awards have announced the winners. Initiative won a silver in the short video marketing category, as well as a bronze in the cross-platform (digital format) category for its LEGO campaign “LITTLE HEROES’ BIG POWER”.

LEGO: LITTLE HEROES’ BIG POWER!
Creative – Short Video Marketing – Silver
Media – Cross-platform (Digital Format) – Bronze