Recently, the finalists of the highly anticipated 2024 Festival of Media APAC were announced, and after winning two golds, one silver and one bronze last year, Initiative became the biggest winner in China again this year with its “LEGO – BESTIES ADVENTURE AT CREATIVE LAND”, “LEGO – The Selfish Gifters”, “MSD Gardasil – Love is Action” and “MSD GARDASIL – KEEP LIVING “, and stood out from a large number of entries in the Asia Pacific region, taking home 10 nominations.
LEGO FRIENDS – BESTIES ADVENTURE AT CREATIVE LAND
Best Use of Social Media
Best Engagement Strategy
Best Event & Experiential
Best Viral Campaign
Best use of Online
LEGO Master Season 2 – The Selfish Gifters
Best Use of Talent
Best Campaign for a Holiday
MSD Gardasil – Love is Action
Best Use of Social Media
MSD GARDASIL – KEEP LIVING
Best Engagement Strategy
Best use of Social media
