KINESSO APPOINTS ATLAS YE AS HEAD OF CHINA

KINESSO, the performance marketing agency within IPG Mediabrands, has announced the appointment of Atlas Ye as Head of KINESSO China. With extensive experience in media organizations in China and Ireland, Atlas brings a wealth of knowledge and expertise to the role. He has a proven track record of developing strategies and solutions that drive performance for brands.

Atlas’s career in performance marketing began as a search specialist during the early days of digital marketing. Over the years, he has gained expertise in various aspects of performance marketing, including SEM, SXO, addressable media, programmatic advertising, ecommerce, content optimization, and data analytics. His deep understanding of China’s complex and rapidly evolving media landscape has allowed him to enhance marketing effectiveness and drive business growth for over 100 brands.

As a technology-driven agency, KINESSO focuses on delivering actionable insights that propel brands forward. The integration of the three powerhouse brands – Kinesso, Reprise, and Matterkind – positions KINESSO for accelerated growth. Atlas’s role as the leader of KINESSO China involves strengthening performance-driven offerings such as performance media activation, search & social contnet experience optimization, ecommerce operations and data analytics. By leveraging partnerships with major media platforms and ecosystems, he aims to help clients achieve performance excellence and unlock business growth.

Melinda Po, CEO of IPG Mediabrands Greater China, expressed her excitement about Atlas joining the team. She emphasized the importance of effectively engaging with consumers in China’s complex ecosystem, and highlighted the new tech-driven performance offerings and Atlas’s leadership as key factors in ensuring the success of their clients. With Atlas at the helm, KINESSO China is poised for continued growth and success in the performance marketing industry.

Atlas Ye said: “I am very honored to have Melinda’s trust and join the IPG Mediabrands family, bringing my experience in performance marketing including operation & maintenance optimization, media cooperation, data insights, and talent development to the new KINESSO platform. After integration, the new KINESSO will be poised to provide full-media performance offerings covering multiple performance metrics. I will lead the team to keep learning about the rapidly evolving products and technologies in the market, delving into different media and industries, and developing performance solutions that remain at the forefront of the industry to drive growth for our clients effectively.”