UM CHINA WINS AIMA’S MEDIA BUSINESS

UM China has announced that it has won the 2020 AIMA media planning and buying business, including traditional and digital media. With two rounds of intense competition, UM China has won the business by demonstrating its unique philosophy and futureproof strategy, the leading strength in data and analytics, and the professionalism highly appreciated by the client.

Founded in 1999, AIMA is one of the earliest electric vehicle manufacturers in China and the largest manufacturer of electric two-wheeled vehicles in China. Adhering to the “Customers First” philosophy, AIMA places customers as the start of everything and is committed to using first-class technology to build the advanced production process, stylish design, and five-star after-sales service, to provide global customers with popular electric vehicles of high grade, high quality and high cost-efficiency, and to create a more environmentally-friendly, convenient, stylish and fantastic travel and life experience for them.

As a strategic media and marketing solution global agency network under Mediabrands, UM is committed to proving that media is a topline growth driver as much as an efficiency play. UM believes that better science and better art deliver better outcomes for clients. It delivers science through the transformational power of business analytics and real-time data intelligence, and delivers art through creating moments that matter in media to deliver momentum for brands. UM operates in over 100 countries.

Yupeng Hu, Chief Operating Officer of AIMA commented: “UM China stood out in the pitch with their in-depth audience insights and data driven strategic thinking. Their futureproof strategic approach is in syn with AIMA’s philosophy, and we look forward to partnering with UM to enhance our connections with customers.”

Dominic Ng, Managing Director of UM China said: “We are thrilled to have the opportunity to work on the pitch from AIMA, a visionary company that continues to improve their customers’ travel and life experience through advanced technology. We at UM share their customer-centric approach, and we can’t wait to start working on their brief!”