UM APPOINTS BEN CRAWFORD AS GREATER CHINA CEO

UM, the full-service media and marketing solutions agency within IPG Mediabrands, has announced the appointment of Ben Crawford as CEO, UM Greater China. Crawford will report directly to Melinda Po, CEO of IPG Mediabrands Greater China, and Kasper Aakerlund, Regional President, UM APAC. With 20 years’ experience in media & advertising, and a background spanning

Initiative and UM Win 2023 m360 Awards

The winners of 2023 m360 Awards have been released. At the m360’s Awards, Initiative took home 2x Gold, a Silver and 2x Bronze for its LEGO, MSD, Chongqing Beer, Carlsberg and Ultium’s campaigns. UM walked away with 3x Silver and a Bronze for its good work done for Gucci Beauty, Mobil 1 and Schwarzkopf. INITIATIVE

UM Wins Campaign Hong Kong SAR Media Agency of the Year

As the leading global media network in IPG Mediabrands, UM took home a bronze for Hong Kong SAR Media Agency of the Year at this year’s Campaign Greater China Agency of the Year Awards – the region’s sought-after honor. The Hong Kong media landscape is distinct with cultural depth, strong local content, and a blend

Jocelyn Tse Named to Women to Watch Asia Pacific 2023

Jocelyn Tse, Chief Strategy Officer of UM China, has been named to Campaign’s Women to Watch Asia Pacific 2023. A born disruptor, Jocelyn has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as

UM and Initiative Win 8 Tiger Roar Awards

At the 14th Tiger Roar Awards ceremony, UM walked away with 1x Silver, 4x Bronze & 1x Work of Excellence for its “Schwarzkopf: Power to Unleash Beauty”, “Mobil 1: Go Societal” and “Gucci Flora Gorgeous Jasmine” campaigns. Initiative stood out by winning 2x Silver, 1x Bronze & 2x Work of Excellence for its campaigns – “MSD:

UM and Endata Released IP Marketing White Paper For Gen Z

As the community economy is becoming the mainstream trend across categories, brands tend to associate with the “community” to grow with it. Every Gen Z in real life is part of related communities. How to communicate with specific Gen Z audience and achieve ideal performance has become the core appeal of brand marketing. IP is

HOW GLOBAL TRENDS MANIFESTED THEMSELVES IN THE UNIQUE AND WHIMSICAL CHINESE MARKET

“China is so different” is a common refrain. And every year when our Outlook trends come out, people are intrigued to see how the year’s global trends played out in this “different” place. What’s the “China version” of it? The past year has been a rollercoaster for China, the ups and downs of the pandemic,

UM Innovation Annual ⑥｜Video Streaming Elevates Esports to Mainstream

The acceleration of technology over the past year has caused a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and proving new opportunities

UM Innovation Annual ⑤｜Digital Health

The acceleration of technology over the past year has caused a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and proving new opportunities

UM Innovation Annual ④｜5G Drives Digital Transformation in China

The acceleration of technology over the past year has caused a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and proving new opportunities