The COVID-19 crisis has reshaped consumer and client behavior, disrupting how businesses work and driving marketers to pivot and innovate. In a matter of months, the pandemic has accelerated e-commerce by a decade, caused nearly half of small businesses to close their doors, and motivated brands, big and small, to rethink their business and marketing

UM China has announced that it has won the 2020 AIMA media planning and buying business, including traditional and digital media. With two rounds of intense competition, UM China has won the business by demonstrating its unique philosophy and futureproof strategy, the leading strength in data and analytics, and the professionalism highly appreciated by the