The acceleration of technology over the past year has caused a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and proving new

The acceleration of technology over the past year has caused a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and proving new opportunities

The acceleration of technology over the past year has caused a massive ripple effect, permanently shifting consumer lifestyles, expectations, and behaviors to a future-ready state. In response UM APAC created the Asia-Pacific Innovation Annual – taking a deep dive into the cutting-edge advancements in entertainment, commerce, digital health, and connectivity, that are catapulting the region and proving new opportunities for

Covid-19 has accelerated the speed of digital disruption, and the travel industry has been hit as never before. At the same time, consumer behavior has undergone fundamental changes. At the 7th GDMS – Global Digital Marketing Summit, Lawrence Wan, CEO of UM China, hosted a fireside chat joined by Fred Luan, Tourism Australia Regional Marketing Director, and Matt Liao, Shangri-La

UM is among the most awarded agencies in Campaign’s 2020 Global Agency of the Year Awards. UM WW has been crowned Global Media Agency of the Year and UM Global CEO Eileen Kiernan was recognized as a finalist in the agency leader category, while UM APAC has been named Best of the Best: Media Network. The winners span

While Western consumers start to reinvent their digital contexts as they retreat from public social platforms into more private channels, Chinese consumers have been far ahead in the process of recreating various offline social contexts online. In comparison to the West, where social platforms like Facebook and Twitter dominates, Chinese consumers have always enjoyed a

The internet as we know it is about to become a lot more fragmented, as countries take varying approaches to regulate tech platforms and protect data privacy. The development of the so-called “Splinternet” provides an opportunity for China to expand the border of its internet and enhance the international reach of its digital ecosystem. The world has already

Gaming is eating the world, and China is no exception. Similar to how gaming platforms are expanding to cover non-gaming functions in the West, gaming companies in China are also experimenting with new types of experiences and use cases. Tencent, the owner of WeChat, is also a leader in the gaming industry in China, and

UM Worldwide and IPG Media Lab’s Outlook 2021: Forward Momentum is part of annual global outlook study running since 2006 that rounds up the ideas in the media landscape that excite and inform for the next few years ahead. Guided by a forward-thinking perspective, the outlook study explores emerging technologies and their potential to become

UM, the global media agency network of IPG Mediabrands bags a Gold for Greater China Media Agency of the Year and a Silver for China Media Agency of the Year in the Campaign 2020 Agency of the Year awards. UM’s uniting objective is to be the trusted media and marketing partner to our clients. At UM, we futureproof brands by pushing the