Jocelyn Tse, Chief Strategy Officer of UM China, has been named to Campaign’s Women to Watch Asia Pacific 2023.
A born disruptor, Jocelyn has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as Jocelyn is one of the most awarded and sought after strategists in the region. This year alone she was invited to judge the Creative Data Lions Awards for the 2023 Cannes Lions, an honor that perfectly encapsulated her experience.
As a chief strategist at UM, Jocelyn is not only responsible for strategically driving organic growth across all existing businesses and delivering top line results, but also seeing the need for the media agency industry to evolve. She is also the driving force behind UM’s consultancy business.
With a focus on developing the next generation of talent, Jocelyn curated and launched UM’s Product Squad, assembling mid-level future stars from various teams to come together and champion UM’s data & tools capabilities. She is also a board member of a local CSR program dedicated to aiding rural students who are less privileged, or even in poverty, for future careers in metropolitan areas.
As someone who is never content to simply accept and follow the status quo, Jocelyn’s creative thinking and keen business acumen fosters a change-ready culture that helps guide her teams towards strategically-led initiatives that push boundaries.
