At the 14th Tiger Roar Awards ceremony, UM walked away with 1x Silver, 4x Bronze & 1x Work of Excellence for its “Schwarzkopf: Power to Unleash Beauty”, “Mobil 1: Go Societal” and “Gucci Flora Gorgeous Jasmine” campaigns. Initiative stood out by winning 2x Silver, 1x Bronze & 2x Work of Excellence for its campaigns – “MSD: Saving Lives in Social Tribes”, “WUSU: A Thousand Hardcore Miles” and “LEGO: Little Heroes’ Big Power”. The Tiger Roar Awards was overseen by the CAAC Digital Marketing Committee, and it is the most influential award in the digital marketing field in China.
UM
SCHWARZKOPF: POWER TO UNLEASH BEAUTY
Cosmetics & personal care – Silver
Media innovation – Bronze
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COTY: GUCCI FLORA GORGEOUS JASMINE
Integrated marketing – Bronze
Scene Marketing – Bronze
Cosmetics & personal care – Work of Excellence
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MOBIL 1: GO SOCIETAL
Short video marketing – Bronze
Initiative
MSD: SAVING LIVES IN SOCIAL TRIBES
KOL marketing – Silver
Social marketing – Bronze
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WUSU: A THOUSAND HARDCORE MILES
Entertainment marketing – Silver
Video marketing – Work of Excellence
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LEGO: LITTLE HEROES’ BIG POWER!
Audio marketing – Work of Excellence
