MAGNA, the leading global media investment and intelligence company within IPG Mediabrands, has released the Global Advertising Forecast – Dec 2023 update, analyzing and predicting the size and growth of advertising revenues across 70 markets. TEN TAKEAWAYS The summer update of MAGNA’s “Global Ad Forecast” predicts that global media owners’ advertising revenues will reach
In the recently released shortlist of Campaign’s 2024 Women Leading Change Awards Asia-Pacific, IPG Mediabrands Greater China has scooped 6 shortlists across 6 categories including Diverse-Inclusive Workplace, Vision Leader, Game Changer, Mentor of the Year, Innovator of the Year and Young Business Leader. The Women Leading Change Awards Asia-Pacific celebrates the outstanding women who question,
Penny Chow, Managing Director of MBCS, IPG Mediabrands Hong Kong SAR has been named to Campaign’s Women to Watch Greater China 2024. Chow has been instrumental in driving MBCS’ rapid cross-border expansion, securing essential clients and establishing a content hub in the Greater China region. Penny Chow’s two-decade-long career in advertising and marcomms is marked
Sherry Pan, Chief Investment & Transformation Officer of IPG Mediabrands China has recently made into Campaign’s Women to Watch Greater China 2024. A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team. In her
MAGNA, the leading global media investment and intelligence company within IPG Mediabrands, has released the Global Advertising Forecast – Dec 2023 update, analyzing and predicting the size and growth of advertising revenues across 70 markets. TEN TAKEAWAYS 1. The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR)
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse brands: Kinesso, Reprise, and Matterkind, now living under the KINESSO banner within IPG