MAGNA GLOBAL ADVERTISING FORECASTS DEC 2023 UPDATE

MAGNA, the leading global media investment and intelligence company within IPG Mediabrands, has released the Global Advertising Forecast – Dec 2023 update, analyzing and predicting the size and growth of advertising revenues across 70 markets. TEN TAKEAWAYS 1. The winter update of MAGNA’s “Global Ad Forecast” predicts that global media owners net advertising revenues (NAR)

MAGNA GLOBAL ADVERTISING FORECAST – DECEMBER 2022

MAGNA, the leading global media investment and intelligence company within IPG Mediabrands, has released the Dec 2022 Global Advertising Forecast, analyzing and predicting the size and growth of advertising revenues across 70 markets. TEN TAKEAWAYS The winter update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will reach $833 billion in 2023, +5% growth

MAGNA GLOBAL ADVERTISING FORECAST – JUNE 2022

ADVERTISING MARKET KEEPS GROWING THROUGH ECONOMIC UNCERTAINTY KEY FINDINGS The summer update of MAGNA’s “Global Ad Forecast” predicts media owners advertising revenues will grow by +9% in 2022 to $816 billion. They will grow by +6% in 2023. After a strong start of the year, advertising spending is slowing down amidst economic uncertainty, but

MAGNA GLOBAL ADVERTISING FORECAST – GLOBAL ADVERTISING MARKET REACHES NEW HEIGHTS, AND EXCEEDS PRE-COVID LEVELS

MAGNA, the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies, has released the Dec 2021 Global Advertising Forecast, analyzing and predicting the size and growth of advertising revenues across 70 markets. This report includes spend on television, digital, print, radio and OOH with a forecast of advertising spend from 2021 to 2025. KEY FINDINGS Globally,

MAGNA GLOBAL ADVERTISING FORECAST – JUNE 2021

MAGNA, the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies, has released the June 2021 Global Advertising Forecast, analyzing and predicting the size and growth of advertising revenues across 70 markets. This report includes spend on television, digital, print, radio and OOH with a forecast of advertising spend from 2021 to 2025. KEY FINDINGS Global