IPG Mediabrands Becomes the First Media Holding Company to Achieve Global TAG Platinum Status for High Brand Safety, Fraud and Malware Best Standards

Reprise, Kinesso and Matterkind Join Initiative, MAGNA and UM in Achieving Individual TAG Platinum Status, Furthering Network-Wide Commitment to Promoting Brand Safety and Combating Malware and Fraud As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that

MEDIABRANDS APPOINT CRYSTAL ZHANG AS CFO GREATER CHINA

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), have today announced the appointment of Crystal Zhang to the newly created position of Chief Financial Officer, Mediabrands Greater China. With almost 30 years financial expertise under her belt, Zhang joins from her prior role as CFO for investment management company Withinlink, and

MEDIABRANDS LAUNCH CHINA MEDIA RESPONSIBILITY REPORT

Chinese platforms are significantly more advanced in Child Safety standards and regulations compared to global platform equivalents Building on IPG Mediabrands work in the media responsibility space, which includes the Media Responsibility Index and Dis/Misinformation Challenge for Marketers; a new study by Mediabrands APAC ‘Media Responsibility – A China Perspective’ examines the largest Asian market

MEDIABRANDS APPOINT HEAD OF PERFORMANCE CHINA

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), have announced the appointment of Angela Zou as Head of Performance China to lead the Performance Hub, which integrates the capabilities and offerings of Reprise and MBCS (Mediabrands Content Studio), including E-commerce, Social, Search, Content and KOL to drive growth for clients across the

MEDIABRANDS APPOINT CEO GREATER CHINA

Mediabrands,the media and marketing solutions division of Interpublic Group (NYSE: IPG), have today announced the appointment of Melinda Po to the newly created position of CEO Mediabrands Greater China. With 20 years industry experience across the Greater China region, Melinda is a modern thinker with a strong advertising and digital marketing background. Having successfully

IPG Mediabrands Appoints Kestrel Lee as Head of Mediabrands Content Studio China

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) has announced the appointment of Kestrel Lee as Head of Mediabrands Content Studio (MBCS) China, reporting to Chris Chen, CEO of Mediabrands China. Launched in 2020 by Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is designed to network and grow the

MEDIABRANDS INTRODUCES MEDIA RESPONSIBILITY PRINCIPLES

IPG Mediabrands released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all

IPG MEDIABRANDS LAUNCHES MEDIABRANDS CONTENT STUDIO

IPG Mediabrands announced the agency network is expanding its creative content practice with the launch of Mediabrands Content Studio (MBCS) globally across 12 markets. MBCS is a data-driven content practice built on the intelligence and insight that media provides about which content connects brands with people in the most compelling and personalized way. MBCS will focus on creating

Mediabrands CEO Addresses ‘Shocking Brutality’ and Racism

We are all facing the reality of news around the COVID pandemic that has been chilling: the announcement of daily deaths, the images of body bags in refrigerated morgue trucks, the scenes of nursing homes with ambulances lined up around them. This is a trauma we all face, every day, and that we all share

Mediabrands Introduces Media Responsibility Principles

NEW YORK–(BUSINESS WIRE)–Mediabrands today released its 10 Media Responsibility Principles (MRP) as part of a larger effort to balance brand safety and brand responsibility in advertising. While “Brand Safety” protects the brand, “Brand Responsibility” protects the communities that a brand serves, weighing the societal impact of the content, the publishers and services, and the platforms