KINESSO, the performance marketing agency within IPG Mediabrands, has announced the appointment of Atlas Ye as Head of KINESSO China. With extensive experience in media organizations in China and Ireland, Atlas brings a wealth of knowledge and expertise to the role. He has a proven track record of developing strategies and solutions that drive performance
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG) announced today the launch of KINESSO, a tech-driven performance unit delivering real intelligence that moves brands forward. The new entity is poised for accelerated growth through the integration of three powerhouse brands: Kinesso, Reprise, and Matterkind, now living under the KINESSO banner within IPG