Sherry Pan, Chief Investment & Transformation Officer of IPG Mediabrands China has recently made into Campaign’s Women to Watch Greater China 2024. A steadfast leader spearheading the agency’s transformation amid the pandemic, Pan not only knows how to unlock business successes and enhance operational efficiencies, but also garner true appreciation from her team.
In her capacity as a key C-suite member, Sherry Pan leads the MAGNA, Transformation, Investment, and Orion teams at IPG Mediabrands China – overseeing crucial aspects such as business modelling, process excellence, automation, investment, and negotiation. Her extensive industry background and dynamic leadership have significantly contributed to Mediabrands’ evolution into one of the top agencies in her geography, particularly during the challenging times of the Covid-19 pandemic.
Pan has transformed the business in every way. Through developing scientific models and systems, she forecasted the market and assisted the CEO in adapting business models for more efficient growth. She set standards inside the agency for the division of responsibilities and processes and developed automated systems, optimising and streamlining workflows to control outputs and risks. She’s also spearheaded the establishment of a transformation consulting team, revolutionising procedures and digital transformations, while streamlining intricate and time-consuming business tasks. Additionally, she formulated the One Investment Team, encompassing omni-media to deliver comprehensive, all-media solutions and cater to clients in a more seamlessly coordinated manner.
Championing client-centric ideals of compliance and transparency, Pan set new standards by benchmarking process management. She established an investment committee, incorporating an internal audit mechanism and transparent buying criteria for suppliers at every stage of the process. Her transformation and innovation has led to new business wins.
Pan also actively fosters an environment where team members are encouraged to explore new ideas and perspectives. Through adjustments to organisational structures and work arrangements, she has successfully elevated the team’s overall performance and stability. Her leadership extends beyond mere progress; she also champions and upholds diversity, equity, and inclusion initiatives, particularly in supporting women in the workplace. Through Pan’s committed efforts, she has ensured a 60% female split in her team, and continues to actively recruit talent with diverse backgrounds, cultures, and experiences.
