UM, the global media agency network of IPG Mediabrands bags a Gold for Greater China Media Agency of the Year and a Silver for China Media Agency of the Year in the Campaign 2020 Agency of the Year awards.
UM’s uniting objective is to be the trusted media and marketing partner to our clients. At UM, we futureproof brands by pushing the edge of today’s possibilities and hunting for tomorrow’s opportunities.
UM was named a Leader in the 2020 Forrester Wave Report on Global Media Agencies – ‘The Forrester Wave™: Global Media Agencies, Q2 2020’, which analyzed and evaluated global media agencies for their products and services, against criteria aligned to the needs of business and technology leaders. UM was cited as an agency that “envisions the future of media consulting and content at scale”, receiving the highest score out of all the agencies in strategy and current offering categories, winning this accolade for two consecutive waves, in 2018 and 2020.
Earlier in 2020, UM China was crowned Media Agency of the Year at the 2020 SHIAF (Shanghai International Advertising Festival) Awards and was named “an innovative agency (digital and business transformation)”, receiving the most recognitions from its clients in R3 China 2020 Agency Scope Study.
Dominic Ng, Managing Director of UM China commented: “Our network UM has been thriving to become a trusted partner to our clients. This recognition is another evidence of ourcombined effort as we are only as good as the sum of our network. We look forward to moving onwards and upwards in the time ahead.”
