UM is among the most awarded agencies in Campaign’s 2020 Global Agency of the Year Awards. UM WW has been crowned Global Media Agency of the Year and UM Global CEO Eileen Kiernan was recognized as a finalist in the agency leader category, while UM APAC has been named Best of the Best: Media Network.
The winners span local, regional and global agencies across creative, media and communications and are recognized for innovative and impactful work for clients and community.
Campaign credits UM’s ambitious journey to Futureproof, citing how UM have successfully “overhauled the traditional agency model and transformed the agency into a future-facing, agile and data-driven business with diversity, equity and belonging at its core.”
In the winner profile, Campaign mentioned:
-
“In a world turned upside down by the Covid-19 pandemic, ‘Futureproof’ helped UM adapt at speed to fast-changing times.”
- “UM agencies across the world secured an impressive number of new business wins and the agency also made its presence felt in thought leadership, leading the evolution of the industry’s dialogue around brand safety to also include media responsibility.”
- “Globally, UM has the industry’s strongest representation of women at the top, and is known for being one of the most progressive workplaces for women.”
In addition to the global accolades, UM China was also crowned Greater China Media Agency of the Year and won the top honor for China Media Agency of the Year in the Campaign Agency of the Year 2020 Greater China Awards.
Lawrence Wan, CEO of UM China said: “I am very proud to be part of this incredible team! Having won Campaign AOY accolades now from global, regional, to locally in Greater China & China, this demonstrates our Futureproof approaches impact, resilience and strength in navigating through the most challenging times. We are looking forward to continually #WinningTogether with our best-in-class colleagues, partners and clients in 2021.”
