ECOMMERCE ACCELERATES AS WORLD ECONOMY OPENS UP

REPRISE COMMERCE RELEASE LATEST INSIGHTS FROM POST-PANDEMIC APAC CONSUMER STUDY Reprise, IPG Mediabrands’ global performance marketing agency, has released key findings from their second annual APAC consumer study conducted across 15,000 consumers in Australia, China’s Hong Kong and Taiwan region, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, South Korea, Singapore, Thailand and Vietnam; to shine

MEDIABRANDS APPOINT HEAD OF PERFORMANCE CHINA

Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), have announced the appointment of Angela Zou as Head of Performance China to lead the Performance Hub, which integrates the capabilities and offerings of Reprise and MBCS (Mediabrands Content Studio), including E-commerce, Social, Search, Content and KOL to drive growth for clients across the

REPRISE LAUNCHES GLOBAL ECOMMERCE UNIT, REPRISE COMMERCE

Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit. Reprise Commerce combines Reprise’s traditional ecommerce media capabilities with the in-depth retail expertise it has been adding over the past year. The new unit provides clients with a holistic approach to eCommerce, extending beyond marketing into

REPRISE NAMES Dimitri Maex to Reprise GLOBAL CEO

Reprise, the performance marketing agency of Mediabrands, promoted Dimitri Maex to global CEO, effective immediately. Maex was global chief operating officer of the agency and replaces Tim Ringel, who led Reprise from 2016 until his departure earlier this month to become the global chief executive of creative agency Spring Studios. Maex reports to Mediabrands Global