Gaming is eating the world, and China is no exception. Similar to how gaming platforms are expanding to cover non-gaming functions in the West, gaming companies in China are also experimenting with new types of experiences and use cases. Tencent, the owner of WeChat, is also a leader in the gaming industry in China, and

UM Worldwide and IPG Media Lab’s Outlook 2021: Forward Momentum is part of annual global outlook study running since 2006 that rounds up the ideas in the media landscape that excite and inform for the next few years ahead. Guided by a forward-thinking perspective, the outlook study explores emerging technologies and their potential to become

UM, the global media agency network of IPG Mediabrands bags a Gold for Greater China Media Agency of the Year and a Silver for China Media Agency of the Year in the Campaign 2020 Agency of the Year awards. UM’s uniting objective is to be the trusted media and marketing partner to our clients. At UM, we futureproof brands by pushing the

The COVID-19 crisis has reshaped consumer and client behavior, disrupting how businesses work and driving marketers to pivot and innovate. In a matter of months, the pandemic has accelerated e-commerce by a decade, caused nearly half of small businesses to close their doors, and motivated brands, big and small, to rethink their business and marketing

UM China has announced that it has won the 2020 AIMA media planning and buying business, including traditional and digital media. With two rounds of intense competition, UM China has won the business by demonstrating its unique philosophy and futureproof strategy, the leading strength in data and analytics, and the professionalism highly appreciated by the