Acxiom’s Solutions Give Mediabrands’ Clients a Competitive Edge

Brands are operating in a competitive landscape, where consumer expectations are sky-high and data-driven personalization is core to brand success. Reaching the right audiences in the right places and engaging individuals with relevant, meaningful experiences, boosts not just immediate sales, but also customer retention and advocacy – delivering long-term value.But with third-party cookies set to further diminish through user

Wearables Become the New Hot Item in China

Source：Google Be it for fashion or function, wearable devices have become some of the most sought-after products in China. In a survey by Statista, as of June 2023, 41% of respondents in China stated that they personally use wearables. The market also saw robust growth in device sales, registering 33.5 million units shipped in Q2