UM Launches Full Colour Media Proposition with Groundbreaking Brand Building Research and Proprietary Growth Model

UM, a global media agency network of IPG Mediabrands, launched its new ‘Full Colour Media’ proposition and philosophy. Designed to revolutionise the way marketers build brands in the era of AI, Full Colour Media heralds a new set of behaviours, approach and products across UM’s global network – embedding a growth mindset across the

MAGNA Advertising Forecast: Media Innovation to Propel the Global Ad Market Towards the Trillion Mark

The winter update of MAGNA’s “Global Ad Forecast” published Monday December 9th reveals that media owners’ ad revenues reached $933 billion in 2024, up +10%, in line with mid-year expectations. The advertising revenues of traditional media owners (TMO) – from the cross-platform television, radio, publishing, out-of-home, and cinema media owners – grew by an estimated

Ava Lee Named to Women to Watch Asia Pacific 2024

Ava Lee, Business Director of Mediabrands Content Studio Hong Kong has been named to Campaign’s Women to Watch Asia Pacific 2024. Ava Lee has built a robust career in advertising over the past 13 years, driven by the belief that success stems from determination and a relentless will to achieve. As the Business Director at

Acxiom’s Solutions Give Mediabrands’ Clients a Competitive Edge

Brands are operating in a competitive landscape, where consumer expectations are sky-high and data-driven personalization is core to brand success. Reaching the right audiences in the right places and engaging individuals with relevant, meaningful experiences, boosts not just immediate sales, but also customer retention and advocacy – delivering long-term value.But with third-party cookies set to further diminish through user

Wearables Become the New Hot Item in China

Source：Google Be it for fashion or function, wearable devices have become some of the most sought-after products in China. In a survey by Statista, as of June 2023, 41% of respondents in China stated that they personally use wearables. The market also saw robust growth in device sales, registering 33.5 million units shipped in Q2