As the leading global media network in IPG Mediabrands, UM took home a bronze for Hong Kong SAR Media Agency of the Year at this year’s Campaign Greater China Agency of the Year Awards – the region’s sought-after honor.
The Hong Kong media landscape is distinct with cultural depth, strong local content, and a blend of traditional and digital platforms. Technological advancements and changing consumer behaviors drive rapid transformation, posing challenges and opportunities. In this dynamic environment, success requires adaptability, responsiveness, and innovation.
To win differently – in a culturally-meaningful way that reflects the increasingly complex and fragmented market landscape, our ongoing commitment as a transformative partner for our clients’ long-term success meant that UM Hong Kong is always ready. We doubled down on our expertise in advanced analytics, data and technology, immersive content, and cross-channel integration, ensuring capability that made clients, and us, more future-fit.
Joanne Tong, Managing Director of IPG Mediabrands Hong Kong said: “2023 has been a tough year. UM Hong Kong has been working diligently on the ever-changing consumer behaviours, fluctuating economy, we were able to tackle and overcome each challenge along the way. As the year draws to an end, we are thrilled to announce that UM Hong Kong has been awarded the prestigious Media Agency of the Year award. This recognition is a testament to our team’s hard work, dedication, and innovative approach to media planning and buying. We are extremely proud of the strategic and impactful campaigns we have executed for our clients with over 14 awards won. This award serves as validation of our commitment to delivering exceptional results.”
“We would like to thank our clients for their continued trust and support, our talented team for their creativity and passion, as well as our trusted leaders from the region for all the unconditional support. This award is a true honor and motivates us to continue pushing the boundaries of media excellence.” She added.
