Initiative, the culturally-driven media agency within IPG Mediabrands, has announced the appointment of Sharon Ho as CEO, Initiative China. She will be based in Shanghai, reporting to Melinda Po, CEO of IPG Mediabrands Greater China. With extensive experience spanning media, digital and creative agencies in the Greater China region, Ho has a proven track record

Recently, the finalists of the highly anticipated 2024 Festival of Media APAC were announced, and after winning two golds, one silver and one bronze last year, Initiative became the biggest winner in China again this year with its “LEGO – BESTIES ADVENTURE AT CREATIVE LAND”, “LEGO – The Selfish Gifters”,  “MSD Gardasil – Love is

The winners of 2023 China Advertising Marketing Awards (CAMA) have been released. At the CAMA Awards, Initiative won a Silver and 4x Bronze for its LEGO, WUSU and Chongqing Beer’s campaigns.   LEGO: CELEBRATE THE JOY OF TOGETHERNESS Short Video Marketing – Silver Social Marketing – Bronze   LEGO: LITTLE HEROES’ BIG POWER! Integrated Marketing

Recently the 2023 MMA SMARTIES China Awards have announced the winners. Initiative won a silver in the short video marketing category, as well as a bronze in the cross-platform (digital format) category for its LEGO campaign “LITTLE HEROES’ BIG POWER”.   LEGO: LITTLE HEROES’ BIG POWER! Creative – Short Video Marketing – Silver Media –

Unemployment has risen in China, the growth of total retail sales of consumer goods has slowed down, and liquidity has been limited. These adverse economic effects will continue, which has also led to ups and downs in media effectiveness, especially outdoor media. Cinema media, elevator media and building media, etc are undoubtedly hit hard, but outdoor is actually