Initiative, the culturally-driven media agency within IPG Mediabrands, has announced the appointment of Sharon Ho as CEO, Initiative China. She will be based in Shanghai, reporting to Melinda Po, CEO of IPG Mediabrands Greater China. With extensive experience spanning media, digital and creative agencies in the Greater China region, Ho has a proven track record
Recently, the finalists of the highly anticipated 2024 Festival of Media APAC were announced, and after winning two golds, one silver and one bronze last year, Initiative became the biggest winner in China again this year with its “LEGO – BESTIES ADVENTURE AT CREATIVE LAND”, “LEGO – The Selfish Gifters”, “MSD Gardasil – Love is
The winners of 2023 m360 Awards have been released. At the m360’s Awards, Initiative took home 2x Gold, a Silver and 2x Bronze for its LEGO, MSD, Chongqing Beer, Carlsberg and Ultium’s campaigns. UM walked away with 3x Silver and a Bronze for its good work done for Gucci Beauty, Mobil 1 and Schwarzkopf. INITIATIVE
The winners of 2023 China Advertising Marketing Awards (CAMA) have been released. At the CAMA Awards, Initiative won a Silver and 4x Bronze for its LEGO, WUSU and Chongqing Beer’s campaigns. LEGO: CELEBRATE THE JOY OF TOGETHERNESS Short Video Marketing – Silver Social Marketing – Bronze LEGO: LITTLE HEROES’ BIG POWER! Integrated Marketing
Recently the 2023 MMA SMARTIES China Awards have announced the winners. Initiative won a silver in the short video marketing category, as well as a bronze in the cross-platform (digital format) category for its LEGO campaign “LITTLE HEROES’ BIG POWER”. LEGO: LITTLE HEROES’ BIG POWER! Creative – Short Video Marketing – Silver Media –
At the 14th Tiger Roar Awards ceremony, UM walked away with 1x Silver, 4x Bronze & 1x Work of Excellence for its “Schwarzkopf: Power to Unleash Beauty”, “Mobil 1: Go Societal” and “Gucci Flora Gorgeous Jasmine” campaigns. Initiative stood out by winning 2x Silver, 1x Bronze & 2x Work of Excellence for its campaigns – “MSD:
Metaverse, a hot buzzword that has been spoken in conferences, reported in financial news, and discussed in social media. The Metaverse, is a portmanteau that combines the words ‘meta’, and ‘universe’ first invented by Neal Stephenson in novel ‘Snow Crash’ in 1992. It represents a virtual-reality space where users can interact with a computer-generated environment
Abby Wong, Chief Strategy Officer of Initiative China has recently made into Campaign’s Women to Watch Greater China 2023. A realist and a strategist, Abby excels in translating qualitative consumer insights into quantifiable opportunities in a global setting. Abby has all the qualities it takes to be a good strategist, but her ingenuity coupled with
Unemployment has risen in China, the growth of total retail sales of consumer goods has slowed down, and liquidity has been limited. These adverse economic effects will continue, which has also led to ups and downs in media effectiveness, especially outdoor media. Cinema media, elevator media and building media, etc are undoubtedly hit hard, but outdoor is actually
After several competitive pitches, TCL – a leading smart products and technology company in China, has appointed Initiative under IPG Mediabrands as one of its integrated media communications agencies, to provide integrated media planning and buying solutions, covering digital media, search, programmatic and eCommerce. During the pitch, Initiative demonstrated its in-depth analytics capabilities and