Brands are operating in a competitive landscape, where consumer expectations are sky-high and data-driven personalization is core to brand success. Reaching the right audiences in the right places and engaging individuals with relevant, meaningful experiences, boosts not just immediate sales, but also customer retention and advocacy – delivering long-term value.But with third-party cookies set to further diminish through user
Interpublic Group (NYSE: IPG) has announced Interact, the latest evolution of its revolutionary marketing engine. This powerful platform delivers unparalleled connectivity and global reach, serving as Interpublic’s core technology platform infrastructure. Following a series of enhancements, this end-to-end framework integrates data flow across the campaign lifecycle, from brand research and audience insights to creative ideation, production,
PG Mediabrands and its media investment and intelligence unit, MAGNA, have released The Media Responsibility Index (MRI), marking the 5th edition of this proprietary assessment of global media platforms. For the first time, programmatic companies were added to the suite of partners included, building on the previous work with social media platforms. The MRI was
Reprise, Kinesso and Matterkind Join Initiative, MAGNA and UM in Achieving Individual TAG Platinum Status, Furthering Network-Wide Commitment to Promoting Brand Safety and Combating Malware and Fraud As marketers, agencies and platforms strive to provide safer online environments, IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG), announced that
Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), have today announced the appointment of Crystal Zhang to the newly created position of Chief Financial Officer, Mediabrands Greater China. With almost 30 years financial expertise under her belt, Zhang joins from her prior role as CFO for investment management company Withinlink, and
Chinese platforms are significantly more advanced in Child Safety standards and regulations compared to global platform equivalents Building on IPG Mediabrands work in the media responsibility space, which includes the Media Responsibility Index and Dis/Misinformation Challenge for Marketers; a new study by Mediabrands APAC ‘Media Responsibility – A China Perspective’ examines the largest Asian market
Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG), have announced the appointment of Angela Zou as Head of Performance China to lead the Performance Hub, which integrates the capabilities and offerings of Reprise and MBCS (Mediabrands Content Studio), including E-commerce, Social, Search, Content and KOL to drive growth for clients across the
Mediabrands,the media and marketing solutions division of Interpublic Group (NYSE: IPG), have today announced the appointment of Melinda Po to the newly created position of CEO Mediabrands Greater China. With 20 years industry experience across the Greater China region, Melinda is a modern thinker with a strong advertising and digital marketing background. Having successfully
IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) has announced the appointment of Kestrel Lee as Head of Mediabrands Content Studio (MBCS) China, reporting to Chris Chen, CEO of Mediabrands China. Launched in 2020 by Mediabrands Global Chief Content Officer, Brendan Gaul, MBCS is designed to network and grow the
IPG Mediabrands released its latest Media Responsibility Index, a quantitative report that strives to raise industry standards around brand safety and media responsibility in advertising. This latest Index, led by Mediabrands agency Reprise and based on a 2H 2020 assessment, found that top social platforms’ adherence to media responsibility has improved significantly across nearly all