In the piece published in WARC, UM’s Global Chief Strategy Officer Dan Chapman discusses the pitfalls of leveraging AI without human influence, intervention, and ingenuity, which is leading to a landscape of “bland brands”, and the critical need to incorporate deep human insight when leveraging AI to deliver more meaningful and effective advertising for brands.

UM, the full-service media and marketing solutions agency within IPG Mediabrands, has announced the appointment of Ben Crawford as CEO, UM Greater China. Crawford will report directly to Melinda Po, CEO of IPG Mediabrands Greater China, and Kasper Aakerlund, Regional President, UM APAC. With 20 years’ experience in media & advertising, and a background spanning

As the leading global media network in IPG Mediabrands, UM took home a bronze for Hong Kong SAR Media Agency of the Year at this year’s Campaign Greater China Agency of the Year Awards – the region’s sought-after honor. The Hong Kong media landscape is distinct with cultural depth, strong local content, and a blend

Jocelyn Tse, Chief Strategy Officer of UM China, has been named to Campaign’s Women to Watch Asia Pacific 2023. A born disruptor, Jocelyn has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as

As the community economy is becoming the mainstream trend across categories, brands tend to associate with the “community” to grow with it. Every Gen Z in real life is part of related communities. How to communicate with specific Gen Z audience and achieve ideal performance has become the core appeal of brand marketing. IP is